flash

Flash can provide great "stickiness" to a web site ensuring your potential clients stay on your site for longer, remember your name and return to your site.

Flash can be used to produce entire sites, or simply be used to draw attention to certain items in a controlled way. You can even create games for your clients to play while they visit your site.

Many people worry that if a site is produced in Flash that some of their customers will not be able to view their content. This is relatively unlikely, according to Macromedia more users have Flash enabled than have Java enabled. Some 92% of users have a Flash plug-in working on their system and as the major browsers (for example Netscape and Microsoft Internet Explorer) have been including this plug built in as part of their browser this percentage will increase over time.

Whilst the figure of Internet Users without the Flash plug-in is below 100% we would always recommend that an alternative "standard" site is available to ensure you maximise your market.